Creating a User-Friendly E-Shop for Beauty and Hair Products
An e-shop for beauty and hair products is an essential aspect of an online business. The success of the e-shop relies on how well it fulfills the user requirements. At GPYR Web Development, we re-designed the Ellips.lt e-shop to create a user-friendly interface, responsive design for mobile devices, and to enhance the overall user experience. Our focus was to ensure that the e-shop was aesthetically pleasing and easy to navigate while maintaining a balance between functionality and usability.
Identifying and Solving Pain Points in an Existing E-Shop
To start the project, we first gathered information on the main pain points of the existing e-shop. We identified the issues of a user-unfriendly display of products, a difficult search, a complicated check-out process, an inconsistent design, confusing navigation, and challenging website CMS management for the admins. We also discussed the purpose and KPIs of the website and how to convince people of the quality of the products while making it easier to buy.
Designing the Architecture of ellips.lt for a Better User Experience
We worked on the architecture of ellips.lt, where we created a screen blueprint that depicted the layout of all the pages, responsive design for mobile phones included. The client gave us a clear idea of what kind of e-shop the buyers wanted, and we designed the website to attract the attention of the target audience. We also optimized the website for SEO, which included creating a readable blog and appealing to the right user group.
Standing out from the crowd: importance of ellips.lt branding
In the highly competitive world of online beauty and hair products retail, creating a visually appealing and unique brand is critical to standing out from the crowd. At GPYR Web Development, we understand the importance of branding, and that’s why we took the extra step to create a custom theme for the Ellips.lt e-shop.
The custom theme allowed us to create a design that truly reflected the client’s brand and unique value proposition. We worked closely with the client to understand their brand identity and designed the e-shop to align with their vision. The result was a website that not only looked great but also effectively communicated the brand’s message.
In addition to creating a custom theme, we also developed a custom test tool.
The test tool developed for Ellips.lt was not only a functional necessity but also a result of great marketing thinking. By creating a tool that helps customers identify the best product for their hair, we were able to increase engagement and provide a personalized experience that sets Ellips.lt apart from competitors.
With so many hair care products on the market, it can be overwhelming for customers to choose the right one. The custom test tool allows customers to answer a few questions about their hair type and concerns, and it generates a personalized product recommendation. This creates a positive customer experience and increases the likelihood of a purchase.
In addition to improving the customer experience, the test tool also provides valuable data for marketing purposes. By tracking the products recommended by the tool, we can gather insights into which products are most popular and tailor marketing campaigns accordingly. This data-driven approach to marketing helps to ensure the success of the business.
Customizing Functionality for an Optimal E-Commerce Experience
In terms of technology, the development of the Ellips.lt e-shop required careful consideration of the best tools and platforms to use to create a seamless and efficient online shopping experience. After evaluating various options, we chose to use WordPress as the website platform due to its popularity, reliability, and flexibility. WordPress is an open-source content management system that is easy to use, has a large community of developers, and provides a wide range of customization options.
To create the e-commerce functionality, we utilized WooCommerce, which is a popular and powerful plugin for WordPress. WooCommerce is a versatile tool that allows for a seamless integration of e-commerce functionality into the WordPress website. It provides a range of features such as payment gateways, shipping options, inventory management, and product display that are necessary for a successful e-commerce site.
Change of platform after three years of using WordPress
When considering launching an e-commerce store in multiple markets, it’s important to choose a platform that can support the required features and capabilities. While WordPress is a popular and powerful content management system, it may not be the best fit for managing an e-commerce store in multiple markets.
The client decided to move their e-shop from WordPress to PrestaShop due to its robust multi-language and multi-currency capabilities. Even after changing the platform, the client stayed with our design solution.
Testing and Launching a Responsive and Secure E-Shop for Beauty and Hair Products
Finally, we tested the website for functionality, usability, security, compatibility, and performance before making it live and accessible to the public. The feedback from the users was exceptional, and the business KPIs started to be reached almost immediately. With a focus on UX/UI, SEO, and user requirements, we were able to re-design the ellips.lt e-shop to fulfill the needs of the users while creating a visually appealing and functional e-shop for the beauty and hair product market.
The hompage of ellips.lt: the importance of branding, and that's why we took the extra step.
The product display on the homepage of ellips.lt: in the highly competitive world of online beauty and hair products retail, creating a visually appealing and unique brand is critical.
The test page of ellips.lt: the development of the custom test tool was a strategic decision that not only improved the customer experience but also provided valuable insights for marketing.
The test results page of ellips.lt: by leveraging the power of technology, Ellips.lt is well-positioned to succeed in the highly competitive world of online retail.
The product categories of ellips.lt: a website that not only looked great but also effectively communicated the brand's message.
The product page of ellips.lt
The cart page of ellips.lt: efficient e-commerce site that met the client's needs and exceeded the user's expectations.