EESC.lt

About The Eastern Europe Studies Centre (EESC)

The Eastern Europe Studies Centre (EESC) is an independent think-tank that specializes in international policy analysis and Lithuania’s role in it. To enhance their digital presence, the EESC partnered with GPYR to redesign their website with a focus on user interface (UI)/user experience (UX) design and website development.

Redesigning the EESC Website

To begin the project, GPYR analyzed the existing EESC website and identified issues such as a user-unfriendly search, inconsistent design, and confusing navigation. GPYR then worked closely with the EESC to determine the website’s purpose, key performance indicators (KPIs), and target audience. The team carried out comprehensive keyword research and planned the information architecture using Figma to ensure a streamlined and intuitive user experience across all devices.

The EESC website redesign aimed to improve clarity of navigation and novelty of information while maintaining the brand identity with refreshed logos, fonts, and color schemes. The website was developed using WordPress as the platform, and a custom theme was created using HTML, CSS, JavaScript, and PHP coding. Testing was conducted to ensure functionality, usability, security, compatibility, and performance before launching the new website.

Prioritising search engine optimization

GPYR also prioritized search engine optimization (SEO) by optimizing images, writing meta descriptions, submitting an XML sitemap, and checking and fixing broken links. To avoid accidental search engine discovery, the redesign was launched on a separate URL and set as “noindex”. 301 redirects were used to redirect visitors from the old website to the newly redesigned version.

Client’s team is constantly in the process of refining the copy to optimize it for better search engine rankings, and we are continuously making adjustments to improve the performance of the website.

We are pleased that the client is actively collaborating with our team and has shown a keen interest in learning about the technical aspects of SEO copywriting.

As we work together, we are employing various tools and techniques, such as keyword research and analysis, to enhance the copy’s relevancy and effectiveness.

User-friendly experience

The new EESC website, designed and developed by GPYR, provides a streamlined, user-friendly experience that is optimized for mobile browsing and designed to meet the needs of its primary users, including employees of governmental and non-governmental institutions and media representatives.

If you are interested in learning more about GPYR’s website development and UI/UX design expertise, please contact us today.